Is This the End of Demi Lovato's Pop Career?

by Kilian Melloy

EDGE Staff Reporter

Tuesday June 7, 2022

Demi Lovato
Demi Lovato  (Source:Demi Lovato/Instagram)

Has non-binary recording artist Demi Lovato truly slain their pop persona?

"Somewhere in a foggy graveyard, there's a tombstone that reads: 'Demi Lovato's Pop Music Career: 2011 — 2022,'" Rolling Stone said, referring to "an impromptu funeral for their pop era while in a label meeting gearing up for the next phase of their career" — reportedly, a more rock-focused era of Lovato's music making.

As iHeart.com previously reported, "The 'Sorry Not Sorry' singer is getting ready to release a new rock-centric album that they call their 'absolute best yet.'"

Fans have been getting a taste of that new style; Rolling Stone noted that "Grim Reaper Lovato has slammed the final nail in their pop coffin with the official unveiling of 'Holy Fvck,' the singer's eighth studio album set for release on Aug. 19 via Island Records."

The album's lead single, titled "Skin Of My Teeth," is set to drop June 10, the music mag detailed, and a teaser of the single has Lovato singing "over a bed of electric guitars..."

It's a shift Lovato signals they're completely comfortable making. "Never have I been more sure of myself and my music," the singer declared in a statement, "and this record speaks that for itself."

"To my Lovatics who have been rocking out with me since the beginning and those who are just now coming along for the ride, thank you. This record is for you."

Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.