Watch: After a Quarter Century, Thailand's LGBTQ Pride Parade Is Seen as a Popular and Political Success

Thailand kicked off its celebration of the LGBTQ+ community's Pride Month with a parade Saturday, as the country is on course to become the first nation in Southeast Asia to legalize marriage equality.

The annual Bangkok Pride Parade Can filled one side of a major thoroughfare with a colorful parade for several hours in one of the Thai capital's busiest commercial districts. Pride Month celebrations have been endorsed by politicians, government agencies and some of the country's biggest business conglomerates, which have become official partners or sponsors for the celebration.

Ann "Waaddao" Chumaporn, who has been organizing Bangkok Pride since 2022, said in a recent interview with The Associated Press that she hopes the parade can be "a platform that allows everyone to call out for what they want and express who they really are."

Waaddao thinks Thai society has shifted a lot from a decade ago, and the issue has now become a fashionable social and business trend.

Thanks in part to her work, a marriage equality bill granting full legal, financial and medical rights for marriage partners of any gender could become reality sometime this year.

But the public celebration of gender diversity was not always so popular in Thailand despite its long-standing reputation as an LGBTQ+ friendly country.

The first big celebration for the community in Thailand was held on Halloween weekend in 1999 and called the "Bangkok Gay Festival." It was organized by Pakorn Pimton, who said that after seeing Pride parades on his overseas travels, he wanted Thailand to have one, too.

It was hard organizing such an event back then, when Thai society was much less open, he said.

"Everyone told me, even my boyfriend, that it would be impossible," he said in an interview with AP.

Thailand kicked off its celebration of the LGBTQ+ community's Pride Month with a parade Saturday, as the country is on course to become the first nation in Southeast Asia to legalize marriage equality.

The annual Bangkok Pride Parade Can filled one side of a major thoroughfare with a colorful parade for several hours in one of the Thai capital's busiest commercial districts. Pride Month celebrations have been endorsed by politicians, government agencies and some of the country's biggest business conglomerates, which have become official partners or sponsors for the celebration.

Ann "Waaddao" Chumaporn, who has been organizing Bangkok Pride since 2022, said in a recent interview with The Associated Press that she hopes the parade can be "a platform that allows everyone to call out for what they want and express who they really are."

Waaddao thinks Thai society has shifted a lot from a decade ago, and the issue has now become a fashionable social and business trend.

Thanks in part to her work, a marriage equality bill granting full legal, financial and medical rights for marriage partners of any gender could become reality sometime this year.

But the public celebration of gender diversity was not always so popular in Thailand despite its long-standing reputation as an LGBTQ+ friendly country.

The first big celebration for the community in Thailand was held on Halloween weekend in 1999 and called the "Bangkok Gay Festival." It was organized by Pakorn Pimton, who said that after seeing Pride parades on his overseas travels, he wanted Thailand to have one, too.

It was hard organizing such an event back then, when Thai society was much less open, he said.

"Everyone told me, even my boyfriend, that it would be impossible," he said in an interview with AP.